Congrats, Your Seat Is Saved!

Complete The "Pre-Actions" Below To Prepare For The "Train To Sell" Webinar!

Date: Wednesday, March 19th @ 4M Pacific, 7PM Eastern
Limited Replay Available

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours+ of your time on March 19th, 2025 from 4pm - 6pm Pacific (7pm - 9pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question (or concern) with training and selling horses for profit...

Post your question:



  1. Would like to be better at writing ads.

  2. What to look for when picking out a “project” and how to market them the best when time to sell.

  3. What to look for when looking for a project horse

  4. Picking the right horse, finding the buyers and making the pitch.

  5. I always end up selling for less than I want out of them. And I usually ask for less than I think they’re worth too. Finding the right audience might be my problem?

  6. Reading the questions posted below covers the most important information I am looking for. . .

  7. How to sell a good horse for anything over 20k without being one of the big names in the industry ? Meaning, how do you start getting in the big money game and get out of the 15k loop ? Seems like buyers pay for the name attached to the horse ( trainer, brand etc) no matter how good or not the horse is.

  8. Just want to learn more about the marketing process

  9. Understandably, everyone wants the most horse for their money that they can possibly get and everyone wants to get as much money for the horse they are selling as they can possibly get. My question is as a trainer/broker how do you determine a fair middle to those opposite goals and leave enough room to make any profit? Is there a standard formula for finding this magical number of worth for the horse?

  10. I dint have a main question or concern, Just always looking for knowledge/ways to grow and improve.

  11. Need to learn key points to attract buyers to my horse sales

  12. How do i get a horse sold for what it is worth

  13. How to be more successful at marketing with a better profit. I have a horse sale that I help organize with a group of people and I would like to see it be more successful.

  14. How do I get better at promoting my stallions and the babies I’m breeding?

  15. How to present & market the horse

  16. I want to get better at marketing. We have a breeding farm. I want to get better at promoting the studs and selling the babies.

  17. Picking the right horse and market.

  18. How to find buyers

  19. How do I get my well trained Horses in front of the right buyers? And not just brokers trying to buy cheap to resell for profit?

  20. What do you look for in a horse when looking for a project horse to get started with?

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Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. For 47 years, Steve has been in the horse industy and knows exactly what works and what doesn't.

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