Congrats, Your Seat Is Saved!

Complete The "Pre-Actions" Below To Prepare For The "Train To Sell" Webinar!

Date: Wednesday, March 19th @ 4M Pacific, 7PM Eastern
Limited Replay Available

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours+ of your time on March 19th, 2025 from 4pm - 6pm Pacific (7pm - 9pm Eastern) so that you can show up without distractions ready to take notes.

Add To Google Calendar
Add To Outlook or iCal

STEP 3: In the comment box below, share your biggest question (or concern) with training and selling horses for profit...

Post your question:



  1. How do you know if you’re buying a good horse at the horses home. Decide to buy the horse and bring it home it will be the same horse.

  2. How do you decide which horses to sell and which to keep? Also how do you succeed with kids at home?

  3. How do you overcome the stigma of being the “new” trainer and proving your worth?

  4. I think my question has already been covered I look forward to the seminar.

  5. I don’t have any clients in the show world, I have been training horses on the ranch. How do I break into selling horses for more profit in the show world. With running the ranch I don’t have time to begin showing.

  6. How do you make a profit if you have to board the horse other than a fast turnover. I am freelance and don’t run a facility.

  7. How do I vet the buyer to reduce the risk of the sale horse ending up in a bad situation? I care about where the hordes end up and have stayed away from sales for this reason.

  8. What are the best way to market, and advertise?

  9. I have a breeding ranch. I want to learn how to market and I would like to get horses and train and then resale but want to know how to pick them out

  10. I’m hoping to learn how to sell a well trained horse for a great price

  11. I will be at work during the seminar. Please, please, please let me know when the replays will be available. Thank you so much!

  12. How do you find good prospect horses to train and sell?

  13. Mostly interested in information about selling for what anyone would like to get out of all the hard work instead of basically giving them away like I've managed to do in the past.

  14. I already have access to non registered horses... More information on using them for the same purpose... I have 3, 3 year olds and a coming four year old, That I bred for this purpose.

  15. What to look for in a potential prospect?

  16. Getting people who are serious buyers to message you about the horse for sale. So many people who check in about the horse or show interest but no viewings.

  17. Where is the best place to market these horses to get what they are worth?

  18. What's the best age to sell?

  19. How do I know what market (breed or discipline) to train for?

  20. Where is the best place to find project horses to resell?

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Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. For 47 years, Steve has been in the horse industy and knows exactly what works and what doesn't.

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