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Date: Wednesday, March 19th @ 4M Pacific, 7PM Eastern
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Meet Your Presenter:
Steve Ross
Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. For 47 years, Steve has been in the horse industy and knows exactly what works and what doesn't.
Hardest part for me is the selling of the horse, I need to learn how to type up a good add and what to say to buyers.
Would it be better to groom our yearlings to look like show horses and sell as yearlings or put them in training for 3-6 months and sell as a trained horse?
My biggest concern with buying and selling is that with a smaller name in the reining industry right now, does it really matter how broke and nice the horse is when they could go buy a horse from someone with a bigger name?
How do you overcome the no-name seller problem. I feel horses are most likely to sell high if they are attached to a notable trainer or breeder.
How do I put an accurate value on the horse and feel confident in my pricing?
How to be confident that the horse purchased is sound, sane, and safe?
Do you give the prospect horses the same attention as to your own horses (vet costs, farrier, board fee, insurance etc?). If yes, do you still make profit out of it? Would you use "slaughter" horses as prospects?
Biggest Question- We can't live on horse property for several months. Can we buy/sell while boarding, or does that eat the profits?
How do you find the right horses
Ideally you want to ride/train higher quality horses and sell for high dollar but how does one find that buyer that is a no BS buyer that is willing to pay you that high dollar?
How to find the customers for what I can offer.
How to know what my horse is worth and what I am worth why marketing and how to market by horse the best when people don't know who you are? ( I feel like only big name trainers can make big profit on horses) Is the 2 biggest things I struggle with
Making time to actually work with my own horses; I breed and work for an equine veterinarian so it’s really difficult to find or make the time to photograph, pedigree research etc to market the babies.
Even though I’ve been a multi carded judge for over a decade, I never seem to get people to take me seriously. I also struggle with finding students that are serious or dedicated to riding. I seem to attract first timers with parents that want their kids to do it recreationally.
How do I get started with no property of my own yet?
How to build a local client base
How to have steady income, steady clients and how to minimize the stress with all the taxes involved owning an equine business for the year. How to get ahead...
We are a small breeder, will we make a higher profit selling weanlings and yearlings or would we be better off getting them broke and selling as 2-3 year olds?
Same as Kim Walker.....live in NY and the Equine world is not big. How do you market in this atmosphere?
How to pick the right project horse