Congrats, Your Seat Is Saved!

Complete The "Pre-Actions" Below To Prepare For The "Train To Sell" Webinar!

Date: Wednesday, March 19th @ 4M Pacific, 7PM Eastern
Limited Replay Available

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours+ of your time on March 19th, 2025 from 4pm - 6pm Pacific (7pm - 9pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question (or concern) with training and selling horses for profit...

Post your question:



  1. What type of training are you looking at when buying these horses to flip and how much time are you putting into them before advertising them?

  2. How to get your name out to the already "known professionals".

  3. How best to utilize social media to sell?

  4. What if you bought to much of a project and can't flip it fast enough to make a profit?

  5. Will we be able to watch recording of this video later. I'm at work at a very busy job during the time this is set for. Currently working 12 hour days 7 days a week and I want OUT of that job!

  6. How do you find the right place to market your horse?

  7. My biggest questions are how to reach the right customers, who aren't the same country folks that used to be looking for horses, and where advertise in a world overstimulated by social media. There's no yellow pages and no newspaper adds anymore.

  8. No questions at this time.

  9. How do i get notable trainers and nonpros to pay me retail if I'm unestablished as a reining trainer?

  10. why would a notable trainer or nonpro pay me retail, so as to make the venture profitable when I'm unestablished as a trainer?

  11. How do you find the “right horse” to sell quickly?

  12. I’m concerned about the impression on our business of ‘horse flipping’ and specifics of how one adds value to a horse without incurring multiple months of expenses. It’s gotten so costly just to maintain a horse today. Looking forward to the webinar.

  13. I am actually on the other side of the coin. I'm looking to buy the right horse. So, I'm looking forward to learning a lot!

  14. How to know the right horses to buy, how to find the right buyers

  15. My biggest concern/problem is finding the horses to flip, and knowing they can be flipped!

  16. Best market techniques and tools for social media advertising and websites?

  17. What do you recommend to young professionals coming into the industry that would have helped you when you started yours? What steps did you take that set you apart from your fellow competitors that has helped to shape your business as a whole?

  18. Instead of buying a project horse, I bred 2 mares to the best stallion I could afford. Is it best to sell them at what age?

  19. How and where to find the right buyer.

  20. Is it better to sell project horses privately or at a sale? What if you are selling high end looking horses but your facility isn't high end?

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Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. For 47 years, Steve has been in the horse industy and knows exactly what works and what doesn't.

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