Congrats, Your Seat Is Saved!

Complete The "Pre-Actions" Below To Prepare For The "Train To Sell" Webinar!

Date: Wednesday, March 19th @ 4M Pacific, 7PM Eastern
Limited Replay Available

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours+ of your time on March 19th, 2025 from 4pm - 6pm Pacific (7pm - 9pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question (or concern) with training and selling horses for profit...

Post your question:



  1. How to find a less expensive horse and train it to be worth more?

  2. What is the best way to get a horse sold quickly and have the horse matched well with their new rider?

  3. Is advertising for a private sale better than putting in an online horse sale? Or should I be advertising to market them on an online sale?

  4. Do the horses need to be registered?

  5. How do you do quicker sales. I can sell one but takes me longer time frame. Or maybe how do seal the deal.

  6. I always have a hard time advertising, what’s the best method of advertising a sale horse

  7. How to set a price and stick to it. How to deal with hagglers and low ballers.

  8. Geographic problem

  9. How do I market a horse in ND

  10. Finding a nice horse at a decent price in today's market.

  11. Getting around media rules and people drugging the potential prospects.

  12. How to market a worthy horse to a disipline that better suits the horse, when you dont have a network in that disipline. Also, where are these high end buyers. People around here want dead broke, beginner safe, registered horse for 1000🤣🤣🤣

  13. Best way to promote the sale of these horses, and how best to word sale contracts.

  14. I am from a very small rural area that does not have a ton of reining “activity.” I feel like the market for selling a nice reining prospect is not what it is like in the Midwest. How can I market in an area like this?

  15. No question at this time.

  16. I feel like a no-name. I do have a referral base, but competing with other names can be difficult. We train mustangs mostly. How do you really market yourself and your horses when other horses, like thoroughbreds, are flooding the market.

  17. What type of horse is selling, breeding, disciplines?

  18. Hardest part for me is selling the horse and recouping my expenses. I am not sure if i target the right market for resale

  19. My concern is knowing how and where to market the horses properly.

  20. Problem horses, can they be considered? Can you add value to them by fixing their vices or do these types of horses usually hang out in the barn to long?

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Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. For 47 years, Steve has been in the horse industy and knows exactly what works and what doesn't.

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