Congrats, Your Seat Is Saved!

Complete The "Pre-Actions" To Get Ready For This Powerful Webinar For Horse Professionals!

Date: Friday, February 23th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Feb. 23rd, 2024 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about flipping horses profitably...



  1. How to accurately project operating expenses. How to plan a facility and land purchase when you currently have to board.

  2. We are looking forward to having our own place I have cattle ranches most of my career and have made some good horses would like to learn about your program network and information looking forward to meeting you.

  3. We are looking forward to having our own place I have cattle most of my career and have made some good horses would like to learn about your program network and information looking forward to meeting you.

  4. Although I’ve been a horse woman for many, many years, I’m not a horse trainer. I bred, raised and shown many horses over the years. How can I add value without hiring a horse trainer?

  5. How do you manage your time when it comes to showing your horse to potential buyers and answering questions via phone or text about your sale horse? Sometimes people will ask a million questions about the horse make an appointment to see it and then they don't show up.

  6. How do you pick out flipping prospects? Where do you look for prospects?

  7. Choosing the right sale method: online auctions, Facebook, in person auctions

  8. My biggest question Is how do you avoid/handle vet bills just starting out? Also, what auctions do you recommend going to buy horses at for a low price? I am located in Florida and not sure of any auctions locally

  9. I’d like to learn how to effectively write a sales ad for high quality horses. Also, when do you know the time is right to sell?

  10. My biggest question is properly pricing sales horses.

  11. When picking a resale project, what are your hard stop, red flags that you'll reject a prospect for.

  12. Really my biggest curiosity is how to find or determine your prospect is worth it, as in if the seller of the horse you’re looking to flip is truthful, and you don’t end up with something counterfeit from another flipper, or something with tons of medical problems etc., and what protocols should be in place to make sure your prospect is a good buy. Looking forward to the webinar, thank you!

  13. Where should you look for specific flip horses. With all the diseases in sale barns, is that too risky to buy there today? And are you looking specifically at a certain price point, or does the price depend on individual characteristics or confirmation of the horses you intend to flip?

  14. Videoing horses when you don't have an extra rider. What do you do?

  15. I don't train but I have a trainer I'm wanting to flip horses. I buy them he trains and markets them I pay him his commission. I also pay him to train them. Is this a good model.

  16. How not to get attached to project horse

  17. How to not get attached to the project horse

  18. When determining your resale price what are the key factors to figure in? Such as horse’s ability, age, health, but also out of pocket costs such as vet, farrier, feed, training. Any other factors? And how do you keep from over pricing the horse?

  19. How do you handle delivery

  20. How are unregistered, mid to late teen horses going for 5 digits ? And how do you sell to that market ?

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What We'll Cover In The Workshop:

SECRET #1 - The "Top Of Class" Method to ensure that every project horse is a fun & profitable endeavor.

SECRET #2 - How to increase a horse's value & life quickly even if you aren't a good rider or trainer.

SECRET #3 - How to sell your project horse privately to ensure that it's a win for you, for the horse, and for the buyer.

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Since his early 20s, he's flipped hundreds of horses at a profit and wants to show you how anyone can do it.

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