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Complete The "Pre-Actions" To Get Ready For This Powerful Webinar For Horse Professionals!

Date: Friday, February 23th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Feb. 23rd, 2024 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about flipping horses profitably...



  1. What is the best way to market your horse? Where do you find the quality buyers? Ie not the tire kickers? The ones that ask millions of questions etc and then disappear.

  2. What is the profitability of breeding top mares to top sires in barrel racing, and is it worth the time and money to do so

  3. What age is best to buy ? Do you focus on color, breeding, age ?

  4. How to know the horse is going to a good home .

  5. Is there a percentage cap of the selling price that you want your overhead on the horse to be. Say, 40%?

  6. How to pick the right horses to resell?

  7. What is the best way to advertise your horses for sale?

  8. Where do you look for decent projects? We do hunters and jumpers and even race horse rejects are thousands of dollars and need too much time to make a quick flip. Do you buy off video? Travel and shipping considerations? how much vetting do you do, etc? I guess what I’m trying to ask is, what keeps a project horse from turning into an investment horse that stays on the books too long to be profitable?

  9. What’s the best way to find buyers and advertisment?

  10. I’m 14 and currently have a project Cow bred, quarter horse mare who will be two in May. I was initially going to keep her to compete in reined cow horse but we just don’t jive. I am committed to giving her a good start And have already done a lot of the groundwork. I am wondering how you Decide that they have a good enough foundation to sell. I have started two other horses each very differently, but with similar great results but I’m wondering if it’s important to develop a process where you are checking the boxes or a few approach each choice differently every time.

  11. The negative stigma behind "horse flippers". I want people to know that I care about the horse I'm selling but I still gotta put food on my family's table.

  12. What age of buying and age of flipping has been most successful for you? Is there a skill/event you have found to be easiest to flip?

  13. How to find horses for a price that allows you to make money without paying 2500- 6000 for green horses

  14. How to network to active buyers and weed out all the scammers. What’s the typical time span from purchase to resale?

  15. I do not own a facility. Wondering where to start in regard to leasing barn space, or boarding the ‘project horses”, or… and how to make positive and profitable arrangements cost and expectations wise. Thank you 🙂

  16. With the horse market soo high, how do you find the diamond in the rough not spending over 2,500 just to start? I would be lucky to find a decent yearling for that price and would have to wait another year to even start it. That’s a year of ground work and feeding

  17. What Age Group of horses do best ? Are the weanling and yearlings an age group that could be included?

  18. How do you flip horses without looking like a horse trader?

  19. I live very rural, been training, showing, raising horses most my life. I finally have an indoor riding barn and Mark Twain Forest to ride in. My concern is the distance it is for buyers to view my horses that are for sale.

  20. If you get a project horse and it’s turning into a bigger project than you expected what do you do? Commit and pay for more training? Take the loss and walk away and find the next? How to make sure that doesn’t happen again?

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What We'll Cover In The Workshop:

SECRET #1 - The "Top Of Class" Method to ensure that every project horse is a fun & profitable endeavor.

SECRET #2 - How to increase a horse's value & life quickly even if you aren't a good rider or trainer.

SECRET #3 - How to sell your project horse privately to ensure that it's a win for you, for the horse, and for the buyer.

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Since his early 20s, he's flipped hundreds of horses at a profit and wants to show you how anyone can do it.

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