LIVE INTERVIEW AND Q&A | AL DUNNING & STEVE ROSS
Get An Inside Look At How Al Dunning Built A Successful Business Empire As A Horse Trainer... Without Burnout Or Compromising His Values!
While many skilled horse trainers struggle to make a real living, Al Dunning was able to build a successful business from scratch. Learn his secrets in this tell all live interview.
Why join this interview + Q&A:
- Blueprint of a lasting brand: How Al turned great horsemanship into a multi-faceted business that’s thrived for 50+ years.
- From arena wins to revenue wins: Lessons from 57+ titles translated into training programs, clientele growth, and long-term demand.
- Leadership that multiplies: What he taught—and still teaches—students who’ve become leading professionals themselves.
- Actionable takeaways: Pricing, positioning, and program design insights you can use whether you train, coach, or consult in the horse industry.
- Plus, get to ask Al a question about your business!
If you want a candid, nuts-and-bolts look at how a world-class horseman builds a world-class business—without hype—don’t miss this conversation with Al Dunning.
YOUR HOST: Steve Ross
Steve Ross Reining Horses
SPECIAL GUEST: Al Dunning
Almosta Cowboy Podcast, AlDunning.com
REGISTER TODAY:
Date: Tuesday, Sept. 30th @ 4PM Pacific, 7PM Eastern
LIMITED REPLAY AVAILABLE.
This Live Interview Is for the Horse Trainer Who’s:
- Tried and failed before—and is scared to try again
- Feeling like their current business is falling apart
- Just getting started but already overwhelmed
- Working hard, doing good work, but still not making it...
If you love horses, if you’re good at what you do, but you’re exhausted, underpaid, or feeling like you’ve hit a wall…
This session is for you.
About Al Dunning:
Few horsemen have shaped Western performance the way Al Dunning has. For more than five decades, Al has built champion horses, mentored top trainers, and taught riders around the world from his Almosta Ranch training facility in Scottsdale, Arizona (est. 1970).
Al and his students have earned 57+ World and Reserve World titles across AQHA, NCHA, NRCHA, and NRHA—proof of a system that works in the show pen and in business. He’s been recognized as AQHA Professional Horseman of the Year (1996) and received NCHA’s Zane Schulte Trainer of the Year (2003) for integrity and leadership.
He also trained and showed the legendary Expensive Hobby, a buckskin performance icon later inducted into the AQHA Hall of Fame—a testament to Al’s standard of horsemanship.