Congrats, Your Seat Is Saved!

Watch The Video Below & Complete The "Pre-Actions" To Get Started Now!

Date: Friday, December 8th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

CLICK PLAY TO WATCH THE VIDEO!

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Nov. 8th, 2023 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about building a successful horse business..



  1. I would like to learn how to keep a steady flow instead of having 10 one month and 5 the other also how to break even on cattle expense.

  2. How to effectively and efficiently sell horses in the NRHA. I have several nice horses that are for sale but not sure how to market them for sale.

  3. How are you finding clients for your start up?

  4. 1) I would like to have higher caliber horses (I have trained World Champions, but with the big shows getting longer, I have trouble taking 3-4, while leaving a bunch home). 2) Age and my back are limiting what I can do. I need to find other revenue streams. Sales, lessons, other ideas?

  5. I would like to learn how to market myself. I want to learn more about keeping books and what you use.

  6. I want to be able to afford a few nice mares to get started in breeding and sales.

  7. How do I get an established name in the horse sale industry. Selling rope horses.

  8. How to get more customers.

  9. How do I get connected with people I can intern under or learn from? I have some good names but would like to become more connected

  10. My husband and I have a 2 year old program that we would like to learn how to market ourselves better on. We are interested in finding multiple avenues of generating income that will be able to be passed down to our children in the future. We are also interested in how to produce more income with taking in less horses so we can still have a better balance in our lives. Thank you and looking forward to learning as much as we can.

  11. I’ve been successful in building steady lesson programs putting clients on my own horses, but I’d like to move into more promoting my own horses and drawing in clients who own their own horses/ desire to be competitive as riders. How can I best do this?

  12. We don’t need the business to pay our bills. We just want to allow my husband to do what he loves without paying for someone else’s hobby. With rising costs of EVERYTHING, the business is no longer breaking even.

  13. I would like to learn how to match the right home with the right horse and not drown in debt

  14. I'd like to learn how to create passive income, attract better clients and be deeper involved in my part of the industry

  15. I want to learn a more effective way to increase client numbers.

  16. I want to know how to be able to bring in consistent money to raise my three kids. I raise quarter horses, I would like to be able to make enough to buy some high named horses for my program along with being able to have extra to live on. I’m just now trying to get my website done and up. I also raise mini Aussies on the side to bring money in. Just being able to have extra knowledge on the business and how to make it work.

  17. I want to learn how to make my business work for me. For years I’ve struggled with increasing my rates and always believed I needed to ride more horses to make more money. However, I’m not getting any younger and would like to find a way to take fewer, higher quality horses so that I can focus on quality over quantity. Also, determine what I need to make my business sustainable and successful.

  18. I am trying to transition from a one on one teaching/training model to creating online courses. I get stuck on my offers. I’m trying to at least conceptually figure out what to teach in the different tiers. The high tier coaching I have a mindset issue.

  19. I’ve ridden a lot of horses,and have been successful.About the time my customer base seems that’s stable,people cycle out and it seems I have to start over.It’s either feast or famine.Tired of the drain.

  20. I want to learn how to make passive income while I am training barrel horses and starting colts. I would also want to learn how to market my business to be able to attract the bigger more consistent clients.

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What We'll Cover In The Workshop:

SECRET #1 - How to BECOME a sought after authority figure in your specific skillset in as little as year. (This took me from nobody to riding & selling some of the best 2 year olds in the industry.)

SECRET #2 - How to DESIGN a better business model that pays you more for the same work you're already doing. (This method allowed us to triple the revenue per stall.)

SECRET #3 - The fun (& easy) way to ENROLL clients quickly without it feeling like you're doing sales. (This is my go-to way to get new clients and only takes half a day.)

SECRET #4 - How to add PROFIT producing revenue streams that run without you being there. (This is what rich people do that poor people miss.)

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Discover his proven process to becoming a profitable horse trainer in this free workshop!

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