Congrats, Your Seat Is Saved!

Watch The Video Below & Complete The "Pre-Actions" To Get Started Now!

Date: Friday, December 8th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

CLICK PLAY TO WATCH THE VIDEO!

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Nov. 8th, 2023 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about building a successful horse business..



  1. How to appeal to the type of clients that you want and how to make a good profit without riding a miserable amount of horses.

  2. Where to start with horse sales… how do you build the inventory needed to be able to routinely offer horses for sale? Right now it seems I only have 2 resale horses at a time and might sell a “good one” every 9 months or so.

  3. I market horses for people I would like to become the go to person people seek to sell a horse would like to start an online auction once a month also for horses that are stalled in sales

  4. What are the most effective ways of advertising? Pointers on ways to make money to balance out fees of cattle and other money out. Information on contracts and do and don’t rules you have with running your business.

  5. How to get your name and business name out there and known to the right buyers. Better marketing strategies.

  6. I am very curious to learn how to develop other streams on income for my business.

  7. How to go from a B-list trainer to an A-list trainer. How to get your name out there to get better horses and clients

  8. Marketing to get the type of clients that you want and how to make a good profit without riding a miserable amount of horses.

  9. Making money doing what we love with horses...? Seems almost impossible!

  10. Looking to further my knowledge in the reining industry and how to make it profitable

  11. How do you overcome the challenges involved with buying/building a facility with very little available for down payment? Especially in an area with extremely high land prices and limited purchase options? Best ways to approach the bank? Lots of ideas for multiple income streams but not sure where to start. Business is also nearly impossible without a facility in my area.

  12. How do you justify your price/worth with potential clients as an "up and coming nobody", especially when you havnt "proven" your results yet? (ie: big league championships, titles, big name horses, etc on your resume)

  13. I’m just getting back to the life I love, I grew up training colts and rope horses. I want to make a living at doin what I love, again. What is the modern way to conduct business in this industry? Advertising? Online sales/ads? I have a young promising stallion, my goal is to raise and train horses for the western and performance industry. Trying to structure my business plan and get my ducks in a row before jumping with both feet.

  14. I would like to market myself and my program better for more consistency in customers.

  15. How to deal with the pressures of the industry each time my business levels up.

  16. How to stay patient and not worry so much about the future.

  17. How to grow from breaking even with costs to actual profit based facility

  18. I’m not a trainer but my horses are with Casey Deary. I’m trying to build a business where I can sell weaklings and yearlings and actually make a profit. Thank you for your time. I am looking forward to learning!

  19. I want to create online instruction and courses geared towards middle aged women, and riders that struggle with anxiety.

  20. How to narrow down what your specific skill is in the horse training industry and how to market better.

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What We'll Cover In The Workshop:

SECRET #1 - How to BECOME a sought after authority figure in your specific skillset in as little as year. (This took me from nobody to riding & selling some of the best 2 year olds in the industry.)

SECRET #2 - How to DESIGN a better business model that pays you more for the same work you're already doing. (This method allowed us to triple the revenue per stall.)

SECRET #3 - The fun (& easy) way to ENROLL clients quickly without it feeling like you're doing sales. (This is my go-to way to get new clients and only takes half a day.)

SECRET #4 - How to add PROFIT producing revenue streams that run without you being there. (This is what rich people do that poor people miss.)

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Discover his proven process to becoming a profitable horse trainer in this free workshop!

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