Congrats, Your Seat Is Saved!

Watch The Video Below & Complete The "Pre-Actions" To Get Started Now!

Date: Friday, January 26th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

CLICK PLAY TO WATCH THE VIDEO!

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Jan. 26th, 2023 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about selling horses privately...



  1. What do you do when you know that the purchaser has no clue how to provide a fair deal to the horse?

  2. Best places to market horses

  3. Where I’m failing at marketing some really quality horses. I can’t seem to generate the interest and close the sale.

  4. What is the best way to assess fair market value and pricing considering influence of both top/bottom side of pedigree given all other influences are comperable (confirmation, looks, etc.)

  5. What is the best way to take pictures of your horse to sell?

  6. If a horse has a heavy winter coat, is it better to wait until it shads off, rather than trying to advertise it as is?

  7. Would love thoughts on selling older horses that are educated, sound and sane but late teenage years. Thanks!

  8. How to attract customers that are actually willing to buy.

  9. What is the perfect amount to spend up front to expect a profit within 30 days?

  10. How to know where to price and best place to market them.

  11. Using social media and know what to post to advertise not only the horse your selling but to get your name out to be a reliable horsemen

  12. My question is how do I know that the horse is going into a great home? How do you determine if it’s the best home for the horse? How do you know the buyer has presented himself honestly? Thankyou

  13. When not receiving calls to inquire or try an advertised quality horse, how do you best assess where the marketing fail is?

  14. When not getting calls to inquire or try my advertised horse, what is the best way to know where the marketing fail is? Note: To get the most out of this training I'd like to present a recent ad that resulted in a no sale on a quality animal over a 45 day period and disect what the root causes were.

  15. Best way to prep your horse for sale. Best way to photograph. Best sites to list on

  16. Where and how to attract buyers without sending them out to another facility to market

  17. Best way to market to the public and get the higher price that the horse is worth.

  18. How vital is it to have a really nice property to sell horses out of?

  19. How the current market price fluctuates. Why trainers can get more money than an owner can?

  20. Thank you for offering this!

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What We'll Cover In The Workshop:

SECRET #1 - How to ASSESS what the local marketplace is willing to pay for your horse.

SECRET #2 - How to ADD value to your horse in 30 days or less so that you can sell for top dollar.

SECRET #3 - How to ATTRACT buyers online using "buy me" photos and highlight videos.

SECRET #4 - How to ACQUIRE the sale without being sleazy or feeling like a used car salesman.

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Discover his proven process to privately selling horses for profit in this workshop!

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