Congrats, Your Seat Is Saved!

Watch The Video Below & Complete The "Pre-Actions" To Get Started Now!

Date: Friday, January 26th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

CLICK PLAY TO WATCH THE VIDEO!

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Jan. 26th, 2023 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about selling horses privately...



  1. How do you market both your horses and you as a trainer, in a way that sets you apart from the average Facebook salesman?

  2. It seems that when I have a horse marketed for a certain price knowing that he is priced for what they are worth it never fails that they want to stupidly low ball the price. When I have been up front about everything about said horse. They want the very best at a sale yard price. Then I’m getting exhausted just showing the horse or answering the same questions a billion times. The price kickers, etc. How do you find the right clientele for private selling?

  3. What is the most effective way to make our rescue horses "more desirable"? Most we have zero background on

  4. Best places to advertise. How to price…

  5. Where do I get started? In the past I’ve bought some nice colts and they don’t turn out in the training process and so I end up breaking even most times.

  6. Selling started vs finished horses

  7. Assessing the market versus the true value of trained horses.

  8. What's the best way to get my business name and my name in front of the upper class group of people I'm targeting? Eltie auction sales, get in touch with someone who knows someone, be at every major horse event to mingle and shake hands, advertise/ showcase my abilities constantly, etc? What's going to get their attention quickly, with the most respect, in order to gain their trust and their business when it comes to selling my very well trained well broke all around horses.

  9. How to price?

  10. What process or steps do you use to put a value on your horse that will be in line with what customers are actually willing to pay ?

  11. Need help with Marketing, valuation, reaching potential clients. Have 4 horses for sale right now.

  12. Do you recommend every horse have x-rays like Solo Select does? Or do you leave that up to the buyer to do their own vet checks?

  13. I only have one horse but if I have to sell him . I would.love to know how to make him a better horse so I can get top dollar for him.

  14. How long do I hold a horse for a vet check and also for out of state buyers coming to see horse…. Do local people have priority over the out of state people in the order of showing?

  15. Not being a professional trainer, what is the best way to market a horse you trained?

  16. Best way to sell weanlings or yearlings, get them halter broke and looking great, anything else worth the time and money?

  17. How do I properly represent the horse I am selling to I get it in front of the right buyer, for any particular horse I have for sale? Is it about where I market the horse or how I market the horse? Thank you!

  18. is it worth breeding your mares to sell offspring with all the nomination fees or would it be better to buy weanlings or yearlings that are already nominated to try and resell?

  19. How to appropriately price a horse to sell.

  20. When I buy a horse I look for everything that’s wrong. The goods take care of themselves. When showing a horse for sale how do you be honest about negatives W/ O killing the sale

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What We'll Cover In The Workshop:

SECRET #1 - How to ASSESS what the local marketplace is willing to pay for your horse.

SECRET #2 - How to ADD value to your horse in 30 days or less so that you can sell for top dollar.

SECRET #3 - How to ATTRACT buyers online using "buy me" photos and highlight videos.

SECRET #4 - How to ACQUIRE the sale without being sleazy or feeling like a used car salesman.

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Discover his proven process to privately selling horses for profit in this workshop!

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