Congrats, Your Seat Is Saved!

Watch The Video Below & Complete The "Pre-Actions" To Get Started Now!

Date: Friday, January 26th @ 10AM Pacific, 1PM Eastern
Limited Live Spots. Replay Available.

CLICK PLAY TO WATCH THE VIDEO!

Complete These Pre-Actions:

STEP 1: Check your email (including spam) to make sure you received your welcome email. Hit reply quickly to let us know that you did.

STEP 2: Block out 2 hours of your time on Jan. 26th, 2023 from 10am - 12pm Pacific (1pm - 3pm Eastern) so that you can show up without distractions ready to take notes.

STEP 3: In the comment box below, share your biggest question about selling horses privately...



  1. Best strategies for showcasing your horse online to get top dollar.

  2. How to accurately price horses.

  3. Preparations for a sale besides training? Thinking of vet, farrier, therapy and more....

  4. What are your procedures for vetting horses for resale? For example in their time with you do you get teeth floated or prepurchase xrays before buying the horse?

  5. How can I best attract buyers from all over the country?

  6. Finding the buyer

  7. Does color play a major role in higher profits?

  8. How do you find customers who are a good fit for the horse you have for sale

  9. Tips/strategies/pros/cons for leasing space at a barn, to keep your horses there while you train them to then sell?

  10. We live in Southwest Florida .. rainy hot buggy - is having a separate social media or you tube page best to show case horses being sold ? Or is my training page sufficient

  11. What discipline do you represent?? I like selling long yearlings. Looking Forward to the information. Thank you.

  12. How to find resonably priced horses in this market to resale?

  13. Where’s the best place to buy a horse to resell?

  14. Do you study the show bloodlines and breed to the hottest sire to get top dollar?

  15. If you don’t have a big name or customer base is it still worth buying high dollar top pedigree yearlings to train and sell? Or if most good horses in your area are selling for 20-25k are you better off buying a second shelf colt for 10k or less hoping to sell for 25? How do you break the mold and sell above average?

  16. I am busy - Am I better off letting a pro sell my horses and what’s a fair commission to do this?

  17. How does someone “break out” in the sales world, especially in small rural areas?

  18. How can I get the best price price if the horse is 16-17 years old but well trained and in great shape

  19. How to market yourself and your horses as something different than another horse trader

  20. How to keep out the scammers and tire kickers! What bloodlines are hot for roping, reining, cutting.

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What We'll Cover In The Workshop:

SECRET #1 - How to ASSESS what the local marketplace is willing to pay for your horse.

SECRET #2 - How to ADD value to your horse in 30 days or less so that you can sell for top dollar.

SECRET #3 - How to ATTRACT buyers online using "buy me" photos and highlight videos.

SECRET #4 - How to ACQUIRE the sale without being sleazy or feeling like a used car salesman.

Meet Your Presenter:

Steve Ross

Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer. Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Discover his proven process to privately selling horses for profit in this workshop!

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