New Year SPECIAL: SAVE 20% Through December 31st @ Midnight!
INVITE: Mastermind & Mentorship
Make 2025 Your Most PROFITABLE Year Ever by Joining The Equine Entrepreneur Mastermind - & Save 20%!
This is a Mastermind that...
- Focuses exclusively on helping horse businesses multiply their profit
- Using proven business building blocks that can easily be installed
- By thinking like and becoming an equine entrepreneur instead of just a horse trainer
- Using more profitable offers, adding ethical sales & marketing, and adding multiple streams of income
- Where everybody is aligned towards the same goal: profit, freedom, and happiness
- That’s run by serial horse entrepreneur Steve Ross
- Where the focus is implementation and collaboration (not long boring content)
- That feels like hanging out with friends (but with real business results)
YOUR HOST: Steve Ross
Steve Ross Reining Horses,
Steve Ross Academy
FACTS ABOUT THE PROGRAM:
What is EQUINE ENTREPRENEUR MASTERMIND?
EEM is an all inclusive yearly mastermind with courses, community, and weekly mentorship calls where horse business owners partner to build their businesses following a better, more profitable business model.
Who needs it?
This mastermind is perfect for any horse business owner, no matter their experience or location, who wants to get serious about building their business. If you have a skill and are willing to learn and grow this is perfect for you.
How does it work?
When you join, you'll get access to a 6-week course helping you set a new foundation for your business. Then, through weekly group mentorship calls, you'll get the support you need to turn your plan and dreams into reality.
Where does it take place?
This program takes place on a platform called Skool (kind of like Facebook) where you can engage in community, go through various training courses, and join live weekly collaboration calls through Zoom.
Will it work for me?
If you are willing to show up and stop making excuses about your business, this will work for you. You have to be willing to try things and follow the advice that will be laid out for you to make it work.
Why does it exist?
I created this program because the existing horse training model is broken. And there isn't anyone, with extensive experience, showing horse business owners how to build real businesses so they can make real money.
CLIENT STORY:
Here's what Jesse Dyck, one of our students has to say about the Equine Entrepreneur Mastermind:
WHY IT'S ALMOST IMPOSSIBLE TO MAKE MONEY AS A HORSE TRAINER...
When I first started out as a horse trainer, I learned from some of the best. I thought I could simply hang out my shingle and get business.
While I wasn’t wrong, I got a lot of business I didn’t want for pay that wasn’t great.
In fact, for the first half of my career, I stumbled along with barely two nickels to rub together.
As I scaled my business (more clients, more employees, more expenses), I ended up working MORE hours with less profit then when the operation was small.
I had built a business I didn’t like using an outdated business model that was more stressful and less profitable than working at McDonalds.
Simply put, being a horse trainer with the typical model is almost IMPOSSIBLE to make any money with.
That’s when I changed how I approached my business.
I became more strategic and started thinking like an Equine Entrepreneur instead of an employee.
From there, my business ventures took a massive turn to the better.
- I became known as a trainer of some of the best 2-year-olds in the world, having multiple high sellers at the NRHA.
- I built a roaring 2-year-old business training some of the best in the world using a system that worked.
- I started my current business in my ideal location (Scottsdale, Arizona) and grew it to $5M per year in sales while having positive cash flow from the beginning.
All in all, I know how horse businesses work and how to make them successful.
No matter where you’re starting or what skills you currently have using what I call the Equine Entrepreneur Model.
OLD “Trainer” MODEL:
- Riding a lot of horses you don’t like riding for people that are tough to work with.
- The more horses you add, the more your cost scales, taking you from breaking even to breaking more even as you scale.
- Stuck in a business that runs you instead of you running it.
- Working 70+ hours per week.
- Always need to ride, taking some of the joy out of riding horses when you want to ride.
- Never enjoying vacation since you’re always worried about finances.
NEW “Equine Entrepreneur” MODEL:
- Riding less horses (or no horses if that’s your goal).
- The more you grow, the more you make because of how you strategically set up your business.
- You’re fully in charge and running your business instead of it running you.
- Working 40 hours or less (as you desire).
- Only ride as you want to ride and the horses you want to ride.
- Enjoying vacations, knowing that your business will take care of itself when you’re not there.
My coaching & mentorship covers a lot. Here are some of the core areas I can help with:
THE RIGHT BUSINESS MODEL:
We cover a lot of different business models to help you find the one that is best for your skill, passion, and location. By being able to niche down, you’ll be able to blow up. I’ll show you how and help you get it right, no matter where you’re at in the world.
RUNNING YOUR BUSINESS
There isn’t much business training available for horse trainers. I’ll show you how to strategically run your business effectively. This includes every aspect from dealing with customers, finding profitable opportunities, hiring employees, and so forth.
IMPROVED VALUE PROPOSITIONS:
The key to standing out in your business so you can charge more, is by designing a better value proposition. One that your ideal clients see as a steal, while producing more revenue for yourself without more work. I’ll show you how to develop yours.
INSTALLING PROFIT CENTERS
One of the best ways to grow your business is by using the opportunities available to us to add in profit centers that can run with minimum effort. We’ll break down different ways you can do this through the resources already available to you.
SUCCESSFUL PROJECT HORSES:
The best way to give yourself a raise is to have your own project horse or two. It’s been my number one way to earn more with less work. I’ll show you exactly how to choose the right project horse, how to train the horse, and how to sell it for a win-win situation.
BUYING AND SELLING HORSES:
Sales is one of my greatest skills and is something I’ve built my current business model around. I’ll show you how to buy, prep, and sell horses to get the best price both privately and in auctions. There are specific ways to do both that work super well.
ATTRACTING BETTER CUSTOMERS:
Ever since I started with my own horse business, I’ve had a couple go-to ways to get customers in the door quickly. One of these ways is by hosting 2 hour mini-clinics. I’ll show you ways for you to do it so you can attract clients you want to work with.
TROUBLESHOOTING PROBLEMS:
In every business, there are inevitable problems that will arise. Since I’ve seen almost EVERYTHING that can go wrong in a business, I can coach you through whatever you face so you can come out the other side in the best way.
HOW IT WORKS:
The Equine Entrepreneur Mastermind will be a one-of-a-kind business building experience for the serious horse trainer, and horse business owner who's looking to actually start making some real money.
The goal is to help you, in ONE YEAR, create a lifestyle of freedom (time & money) so you can focus on doing the things that you love to do, instead of being bound to your business, burning the candle at both ends.
This only happens when you go from "horse trainer" to "equine entrepreneur".
PART 1: CONTENT
In the first 6 weeks after joining, you’ll go through The MasterClass course to set you up for your best year ever. Then, while you’re a member, you’ll get access to multiple courses and training helping you design, build, and grow every part of your dream horse business successfully. These are constantly being updated and added to.
The MasterClass:
Week 1 — Foundation - Creating A Vision & Plan
Week 2 — Flipping Horses For Fun & Profit
Week 3 — Building a Business Like a Business
Week 4 — Marketing & Merchandising
Week 5 — The Auction Game - Buy & Sell Like A Pro
Week 6 — Roadmap to Success (become unstoppable)
PART 2: THE COMMUNITY
The journey of entrepreneurship can be lonely, however it doesn’t have to be. This community, which takes place on an app called Skool (similar to Facebook) is the most powerful community of horse professionals I’ve ever been part of.
It’s full of high caliber humans who are there to support you in every way. You get to share wins, ask questions, give support, and so much more. This alone is worth the investment.
PART 3: COACHING
We’ll start off with a 1:1 Jumpstart call with me where I’ll help you get started on the right foot. Then, you can join as many of the weekly Mentorship calls as you desire. Currently, they are every Thursday at 4pm (Eastern). More may be added. If you miss one, you’ll always get the replay with time stamps as shown.
I'm not doing this unless I can help you get real tangible results in the next year. This is why this isn't just more training or information. This will be a practical, boots to the ground, type of Mastermind. That's why we only have 6 initial weeks of training followed by a YEAR of implementation.
WHAT'S INCLUDED WHEN YOU SIGN UP:
Get Access To The Following For A Full YEAR:
1:1 Jumpstart Call
Within 10 days of joining, I'll personally give you a call and help you plan for your business.
The 6-Week Masterclass:
Set a solid foundation for your business and build out your growth plan for the next year.
The Private Community:
Access the private community (like Facebook) to ask questions, engage with other members, and build your businesses together as a group.
The Weekly Mentorship Calls:
Every week, on Thursdays @ 1pm Pacific (4pm Eastern), join the collaboration calls on Zoom to interact with each other and glean wisdom from Steve as you build your business.
Action Workshops:
These workshops will be hosted by industry professionals helping you with various aspects of your business, including marketing, websites, etc.
Your Purchase Today Is Covered By Our '15-Day Ease of Mind' Guarantee...
We’re so confident in the power of this mastermind, we’ll give you 15 days to try it out and if you find out it’s not for you, just send us a quick email and we’ll get you a full refund.
This means, you can invest now, go through the first couple weeks of the Masterclass, collaborate in the community, and if it’s not for you, we’ll get you that refund.
That’s the worst case scenario.
The best case is that you join today, show up over the next year and add an extra 6 figures or more of revenue to your business because of what happens.
Are you willing to take a leap that can transform your whole business this next year?
OTHER CLIENT FEEDBACK:
About Steve Ross:
Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer.
Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year. Learn from him personally when you join the Mastermind!