NEXT PROJECT HORSE CHALLENGE:
DAY 6 - Project Horse Buying Criteria

About this video

In this lesson, you'll learn how to create a disciplined criteria for selecting project horses that align with your goals, skill set, and market demand.

You'll discover how to assess eye appeal, ease of operation, price, and value to identify horses with the best potential for resale success. This process ensures you're making smart, profitable investments while avoiding common pitfalls of emotional or impulsive buying.

By the end of the lesson, you'll be equipped to evaluate horses like a professional buyer, ensuring long-term success in the horse business.

NExt Steps

1 - Define Your Criteria:

Write down the key traits your ideal project horse must have, including:
*Age range.
*Budget range (purchase price and expected sale price).
*Specific characteristics such as eye appeal and ease of operation.

2 - Set a Profit Goal:

Based on your market research, calculate your ideal purchase-to-sale ratio (e.g., aim to buy for 1/3 of your selling price).

3 - Scenario Evaluation:

Create a “worst-case scenario” for a potential purchase. Ask yourself: If this project fails, could I resell the horse and recoup most of my investment?

4 - Opportunity Mindset:

Review listings or attend auctions to identify horses that represent unique value. Evaluate whether they align with your criteria or if they are an exceptional opportunity worth consideration.

5 - Write It Down:

Create a written checklist to use when evaluating potential purchases to help you remain disciplined and avoid emotional decisions.

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