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PRIVATE TRAINING REPLAY
The Wealthy Horse Trainer: How To Earn 3-5x More Riding Your Own Horses With The 'Train To Sell' Model...
(No demanding clients, special skills, or burnout required...)
INTRODUCING...
The Equine Entrepreneur Mastermind
Enroll now before this offer expires...
✅ Get everything you need to build a profitable, freedom-first horse training business using the Train-To-Sell model✅ Full access to the Equine Entrepreneur Masterclass and Train To Sell Mastery trainings✅ Join our private community of purpose-driven horse trainers building careers on their own terms✅ Weekly live mentorship calls with Steve Ross to guide you, challenge you, and help you stay on track✅ Contracts, calculators, marketing templates, and checklists—done for you and ready to use✅ Exclusive Bonuses:➤ 1:1 Jumpstart Call with Steve to create your custom game plan➤ Quarterly Virtual Workshops on marketing, income growth, and more➤ Website & Marketing Workshop to help you attract better buyers, fasterNo fluff. Just what works.Whether you're ready to ride for profit or finally make the leap—now's the time.
Sound Familiar?
If you're like me, you train horses because you love the work and dream of doing life on your terms.
NOT to barely survive where you're stuck year after year:
Knowing deep down that you’re good enough, smart enough, and capable enough to make this work— But never shown how to run your training as a business…
Let alone one that works for you, not against you.
Because all of that is the exact OPPOSITE of what you set out to do when you committed your life to horses.
But there is GOOD news...
It doesn’t have to be this way!
I know—because I've lived through ALL of it.
- The long days riding everyone else’s horses…
- The underpaid hours…
- The debt…
- The dream of owning land and building a future that felt completely out of reach.
I tried the “hustle harder” approach.More client horses. Longer hours. Taking on anything and everything that came his way.But hustling harder wasn’t a strategy.It was a slow road to burnout.And worse—it was a trap that kept me broke for the first half of my career.
Everything changed when I stopped thinking like just a horse trainer…
And started building like anEquine Entrepreneur.
That’s when the breakthrough happened.I started training horses I could sell, not just horses I was paid to ride.I took ownership of the results, the marketing, and the upside.And as the horses sold for higher and higher prices, so did my income.No big investor. No handouts. No special skills. Just a better model.
Today I run a profitable, freedom-first business—one that allows me to:
- Work with horses I actually love riding
- Earn commissions that pay more than a month of client rides
- Sell millions of dollars of horses through my current business (all sold online, with private sales)
- And take a day off without the whole system falling apart
This is the exact framework I teach inside the Equine Entrepreneur Mastermind.
And my students are doing it too:
- Buying their first project horses and making more from one sale than they did in three months of client work
- Filling their calendars with freedom, not just back-to-back rides
- Rebuilding their confidence, their business, and their bank accounts—without needing a barn, big following, or tons of experience
If you know you were made for more—and you’re ready to train and sell horses on your terms…This is where it starts.
I believe you deserve a business that works for you—not one that runs you into the ground.
But here’s the REALITY...
If you don’t shift to a more sustainable, scalable, and profitable model as a trainer...You’ll always be capped by how many hours you can ride—and how much your body can handle.And that’s no way to build a life, let alone a legacy.That’s exactly why I created the Equine Entrepreneur Mastermind...
The Equine Entrepreneur Mastermind helps trainers finally break free from the “ride more to earn more” trap...
And build a business that pays you, not the other way around.
Inside the Equine Entrepreneur Mastermind, we walk you through a proven system that:
Whether you’re starting from scratch, riding for someone else, or feeling stuck in a model that’s no longer working...We’ll help you install the Train To Sell Model™ in 90 days or less, with:
- Simple tools that fit your style and experience
- Weekly live mentorship with Steve
- A private, supportive community of other trainers just like you
- And a proven roadmap that works—whether your goal is $50k, $150k, or your first six-figure sale
Because when your business runs with the right model…You’re free to ride, live, and lead on your own terms, like:
The Equine Entrepreneur Mastermind (EEM) is the only mentorship and implementation program designed specifically for horse trainers who want to build a profitable, scalable business—by riding fewer client horses and earning more with the ones they choose.
Inside the Mastermind, we’ll show you how to:
If you’re ready to trade the hustle for a high-value, high-trust business that actually works…
'EEM' isn’t another horse training program.And it’s definitely not just another online course.
It’s a complete transformation accelerator for horse trainers who want more income, more freedom, and a business that finally works for them—not the other way around. Here’s how we help you succeed:
Values-Driven
Framework-Supported
Mentor-Guided
Community-Powered
Friend,
You’ve done everything you can with the tools you were given.
But what got you here… won’t get you there.
You weren’t meant to hustle harder just to stay stuck.
You were meant to lead with excellence, ride with purpose, and build a business you’re proud of.
That’s exactly what we’ll build—together—inside the Equine Entrepreneur Mastermind.
Here’s everything you get inside theEquine Entrepreneur Mastermind
Your all-in-one path to building a profitable training business by riding fewer horses, working with better clients, and earning more through project and consignment horses.
The Equine Entrepreneur Masterclass 2.0
This foundational business training reprograms how you think about your role in the horse industry.Instead of seeing yourself as “just a horse trainer,” you’ll step fully into the identity of an Equine Entrepreneur—and begin building a business that reflects that shift.You’ll walk away with:
- A strategic yearly income plan
- Clear profit goals and business direction
- A mindset upgrade to finally break free from the “grind for every ride” trap
Train To Sell Mastery
This is the heart of your transformation.You’ll get Steve’s complete, step-by-step system for turning horses into income—whether you’re buying your own project horses or partnering on consignment deals.You’ll learn exactly how to:
- Find the right horses for resale (even on a tight budget)
- Train them to highlight their market value
- Use simple but powerful marketing to attract serious buyers
- Sell privately—without relying on auctions or hoping someone sees your post
This is how you go from $2k/month struggling trainer to $10k+ per horse professional.
Private Community of Equine Entrepreneurs
No one climbs out of burnout alone.Inside our private Skool community, you’ll meet other horse trainers on the same journey:
- ready to support you,
- share insights,
- celebrate wins,
- and help you grow.
This is where partnerships are formed, consignment deals happen, and confidence gets rebuilt.
Weekly Mentorship Calls with Steve
Every Thursday at 4pm ET, you’ll hop on a live group call with Steve himself.This isn’t vague “coaching.” It’s direct mentorship where I help you:
- Troubleshoot your current horse or business situation
- Make smarter financial decisions
- Review marketing content or listings
- Stay focused, confident, and in motion
These calls are powerful—and they keep our members moving fast.
Done-for-You Contracts, Templates & Checklists
No need to figure everything out from scratch. We’ve bundled everything you need to confidently build your “Train to Sell” business into a ready-to-go toolkit, including:
- Consignment agreements
- Buyer/seller contracts
- Profit calculators
- Marketing checklists
- Pre-sale horse prep guides
Whether you’re running your first deal or scaling your tenth, these tools save you hours and protect your profits.
To make it even easier...
When you enroll today, you'll also get the following bonuses...
1:1 Jumpstart Call with Steve
Start strong with a personal call to
- map out your goals,
- review your income plan,
- and get clear on your best next step.
This is a rare chance to get my eyes on your business from Day 1.
Quarterly Virtual Workshops
Every quarter, we host deep-dive workshops on key topics like:
- Advanced marketing for high-ticket horses
- Profit stacking with clinics and passive income
- Strategic planning and goal setting
- Client boundaries and burnout-proofing your business
These are designed to sharpen your edge and keep you on track for long-term success.
Website & Marketing Workshop
Need a better online presence but not sure where to start?We’ll walk you through a simple website and social media strategy that:
- Builds your brand credibility
- Attracts buyers and consignors
- Establishes you as a professional—not just another trainer posting videos
Even if you’re not “techy,” we make it easy to implement.
This Isn’t Just a Program. It’s a Path to Profit and Peace.
When you join the Equine Entrepreneur Mastermind, you’re not just getting access to resources…
You’re getting mentorship, momentum, and a model that works.
You’ll never again feel like you’re guessing your way through your business.
You’ll ride fewer horses…Work with better clients…Earn more on every deal…
And finally build the career—and life—you set out for when you got into this industry.
Because the next 12 months could look wildly different than the last 12.
Let’s make them count.
The Equine Entrepreneur Mastermind (EEM) is the only mentorship and implementation program designed specifically for horse trainers who want to build a profitable, scalable business—by riding fewer client horses and earning more with the ones they choose.
Inside the Mastermind, we’ll show you how to:
If you’re ready to trade the hustle for a high-value, high-trust business that actually works…
Your Purchase Today Is Covered By Our '15-Day Ease of Mind' Guarantee...
We’re so confident in the power of this mastermind, we’ll give you 15 days to try it out and if you find out it’s not for you, just send us a quick email and we’ll get you a full refund. This means, you can invest now, go through the first couple weeks of the Masterclass, collaborate in the community, and if it’s not for you, we’ll get you that refund.That’s the worst case scenario. The best case is that you join today, show up over the next year and add an extra 6 figures or more of revenue to your business because of what happens. Are you willing to take a leap that can transform your whole business this next year?
What other trainers had to say:
Frequently Asked Questions:
Yes.
You don’t need a fancy setup or your own property to succeed with the Train-To-Sell model.
Many of our members are boarding somewhere else, training for another barn, or working out of a small facility. Some are even just getting started and don’t own any horses yet.
This program helps you build your business from where you are—with practical strategies for buying (or partnering on) horses you can train and sell for a profit.
All you need is skill, integrity, and willingness to learn the business side—we’ll help you with the rest.
Nope.
This isn’t about becoming an influencer or chasing clout.
You’ll learn how to market your horses in a way that attracts real, serious buyers, not just likes.
We show you simple, effective marketing strategies that even introverts can use to stand out and sell horses for what they’re really worth—without spending hours a day on your phone.
It’s flexible, and designed to work with your current schedule.
You can move through the trainings at your own pace, and most members attend one live mentorship call per week (about 2 hours).
You’ll also want time to implement what you’re learning—but remember, this isn't “extra” work… it's the new way you’ll run your business.
Many members start seeing results by simply shifting how they train, market, and price the horses they’re already working with.
Not at all.
You don’t need experience selling horses to succeed here—you just need to be open to learning a better way.
We walk you through the entire process:
- Where to find great resale horses
- How to price and train for the buyer you want
- What to say (and what not to say) in your listings
- How to sell privately for a strong return
If you've ever thought, "I could make a lot more if I was the one selling,"—this is your next step.
It’s both—and more.
You get access to two powerful trainings (Equine Entrepreneur Masterclass + Train To Sell Mastery), weekly live mentorship, a private community, and real tools like contracts, calculators, and templates.
But more importantly, it’s a system. A way of thinking and operating that helps you shift from survival mode to entrepreneurial momentum.
This isn’t about theory. It’s about building a business that supports the life you want to live.
Perfect.
This program can actually shorten your learning curve by years.
You’ll learn the business side most trainers never get taught, and avoid the trap of riding 8–10 horses a day for minimal pay.
If you want to build a career that’s financially sustainable from the start, this is the best foundation you could ask for.
Then we’ll help you build a consignment-based model.
Steve’s had huge success selling other people’s horses and earning commissions that far outweigh what most trainers charge for a full month of rides.
In the Mastermind, you’ll learn how to attract these opportunities and structure win-win deals that make you more money with less risk.
You get access for a full year.
That includes all trainings, tools, mentorship calls, and the private community.
This isn’t a sprint—it’s a full season of support to help you build, apply, and refine the system for lasting success.
Then, after the year, you can choose to stay at a discounted price, if you want to. Many students have been here for years.
Yes.
We provide a 15-day money back "Ease Of Mind" Guarantee.
This means you can join now, enjoy the first 15 days with zero risk, and if it's not for you, then we'll give you a full refund, no questions asked.
If you think this could be for you, try us out and see.
Have More Questions?
As always, we're here for you... Reach out here:
Look… there are 8,760 hours in a year.
And hopefully, you’re not spending most of them in the saddle, exhausted and underpaid.
But if your business only works when you're riding…
There’s one hard truth:You’ll always be limited by the hours and energy your body can give.
But, what if it could change?
What if every hour you ride brought in 2x, 5x, even 10x the income you’re used to?
What if your business could finally start paying you back for all the heart, grit, and grind you’ve put into it?
Just imagine…
? The horses you could ride—because youactually want to, not because you have to
??? The time you could reclaim with your family
? The income you could generate—on your terms
? The property you could finally buy
? The freedom to take a day off without falling behind
? The confidence of knowing your businesshas momentum—without burning you out
AND RIGHT NOW...
A sustainable model is your next step—because this is more than just a “horse business.”
This is your calling.
This is your chance to turn the hard years into something redemptive.
To help others who are where you used to be.
To build something that reflects your values, your leadership, and your legacy.
That’s why inside the Equine Entrepreneur Mastermind, we do things differently.
We know you have a few non-negotiables:
You won’t build a business that burns you out.
You're not chasing money at the cost of your sanity.
You want a business with heart and purpose—one that gives back more than it takes.
You won’t sacrifice your life to prove a point.
You’re not trying to wear the “hardest worker in the barn” badge anymore. You're ready to be:
- The parent who’s present at dinner
- The trainer who still rides for joy
- The person who can actually step away and breathe
You won’t fake it to make it.
You’ve got standards.
You're not here to manipulate, exaggerate, or sell out.
You want to build with honesty, excellence, and alignment—and attract the kind of buyers and clients you’re proud to work with.
And The Truth Is...
You don’t need to compromise to create the business (and life) you want.
You just need a better model.
That’s exactly what the Equine Entrepreneur Mastermind gives you.
A clear, proven way to build a profitable horse business...
Without riding yourself into the ground.Without selling your soul.Without giving up what matters most.
Simply put — it's a smarter, more sustainable way to:
Do your life’s work... Without missing out on your actual life.
About Steve Ross:
Steve used to be an unknown, broke horse trainer who had good skill, but a broken business. Today, he is a world-renowned announcer and horse business lifer.Some say, you could pick a random spot on a world map, and Steve would have a profitable business in less than a year.Learn from him personally when you join the Mastermind!