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PRIVATE INVITE FOR HORSE TRAINERS
The Equine Entrepreneur Mastermind
The Premier Mastermind Community for horse trainers to build a profitable business, create more freedom, and earn more than ever before... without burnout!
Enroll now before this offer expires...
✅ Get everything you need to build a profitable, freedom-first business—no matter where you’re starting.
✅ Lifetime access to the Equine Entrepreneur Masterclass, Train To Sell Mastery, and all future trainings
✅ Join a private, high-integrity community of horse trainers who are done surviving—and ready to build something better
✅ Weekly live mentorship calls with Steve Ross to keep you focused, supported, and in motion
✅ Contracts, calculators, pricing tools, marketing templates, and business checklists—ready to use, not just talk about
✅ Exclusive Bonuses:
➤ 1:1 Jumpstart Call with Steve to map out your custom game plan
➤ Quarterly Virtual Workshops on marketing, income growth, and advanced strategy
➤ Website & Marketing Workshop to help you stand out, attract better buyers, and get paid what you’re worth
No fluff. No guru games. Just real tools, real mentorship, and real results.
If you’re ready to stop operating like an overworked employee in your own business...
And finally start thinking—and earning—like an Equine Entrepreneur…
Now’s the time.
Sound Familiar?
If you're like me, you train horses because you love the work and dream of doing life on your terms.
NOT to barely survive where you're stuck year after year:
Knowing deep down that you’re good enough, smart enough, and capable enough to make this work— But never shown how to run your training as a business…
Let alone one that works for you, not against you.
Because all of that is the exact OPPOSITE of what you set out to do when you committed your life to horses.
But there is GOOD news...
It doesn’t have to be this way!
I know—because I've lived through ALL of it.
- The long days riding everyone else’s horses…
- The underpaid hours…
- The debt…
- The dream of owning land and building a future that felt completely out of reach.
I tried the “hustle harder” approach.
More client horses. Longer hours. Taking on anything and everything that came his way.
But hustling harder wasn’t a strategy.
It was a slow road to burnout.
And worse—it was a trap that kept me broke for the first half of my career.
I realized I didn’t just need better horses—I needed a better way to think about my business.
Everything changed when I stopped acting like "just a horse trainer"…
And started building like an Equine Entrepreneur.
The problem wasn’t my skill—it was my mindset.
I was operating like an employee inside my own business.
Reacting instead of leading. Waiting instead of planning. Surviving instead of building.
So I made a shift.
I started thinking like a business owner, not just a rider.
I built a model that actually worked for me—and let the results do the talking.
I trained horses I could sell, not just horses I was paid to ride.
I took charge of the marketing, the pricing, and the upside.
And one sale at a time… my business started to change.
👉 No outside investors.
👉 No rich clients handing me a barn.
👉 No secret formula—just a smarter way to work.
Today, my business pays me well, fits my life, and gives me room to breathe.
- I ride the horses I want to ride.
- I earn more from one commission than I used to make in 30 days.
- I’ve sold millions in horses through private sales—almost entirely online.
- And most importantly? I’m not burned out. I’m not stuck. And I’m not alone.
That shift—from overworked trainer to Equine Entrepreneur—is exactly what I’ll guide you through inside the Mastermind.
And you won’t be doing it alone.
You’ll be surrounded by other smart, skilled horsemen and women who are:
- Choosing business models that actually match their lifestyle and location
- Adding project horses for extra income without sacrificing their main program
- Filling their calendars with clarity and margin—not chaos
- Rebuilding their confidence, cash flow, and community—without selling out or burning out
If you know you're capable of more—but no one ever taught you the business side of this...
That ends here.
Let’s build something that finally works.
I believe you deserve a business that works for you—not one that runs you into the ground.
But here’s the REALITY...
If you don’t shift to a more sustainable, scalable, and profitable model as a trainer...
You’ll always be capped by how many hours you can ride—and how much your body can handle.
And that’s no way to build a life, let alone a legacy.That’s exactly why I created the Equine Entrepreneur Mastermind...
The Equine Entrepreneur Mastermind helps trainers finally break free from the “ride more to earn more” trap...
And build a business that pays you, not the other way around.
Inside the Mastermind, we walk you step-by-step through a clear path built on four powerful pillars:
Together, these four pillars form the foundation of everything we do inside the Mastermind.
They’re how you go from scattered and stuck…
to clear, profitable, and in control.
This isn’t theory—it’s the same path I took myself.
And I’ll walk it with you every step of the way.
Whether you’re starting from scratch, riding for someone else, or feeling stuck in a model that’s no longer working...
We’ll help you install a better model in 90 days or less, with:
- Simple tools that fit your style and experience
- Weekly live mentorship with Steve
- A private, supportive community of other trainers just like you
- And a proven roadmap that works—whether your goal is $50k, $150k, or your first six-figure sale
Because when your business runs with the right model…You’re free to ride, live, and lead on your own terms, like:
The Equine Entrepreneur Mastermind (EEM) is the only mentorship and implementation program built specifically for horse trainers who are ready to stop spinning their wheels—and start building a business that actually works.
Inside the Mastermind, we’ll show you how to:
Shift from overworked trainer to Equine Entrepreneur
Learn how to take full ownership of your business, your income, and your future—so you’re no longer stuck riding for scraps while everyone else profits off your hard work.
Build the right model for your life, location, and goals
You’ll explore multiple business models—from project horses to clinics to consignment deals—and walk away with a clear plan to grow income your way. No one-size-fits-all templates. Just what works for you.
Run your business like a business
Pricing, marketing, scheduling, contracts, boundaries, cash flow—we’ll help you install the core systems that turn your skill into stability (without the overwhelm).
Add profit centers that make you money—not more work
You’ll learn how to identify and stack simple, high-value revenue streams that create extra income—without burning you out or pulling you off your path.
Get lifetime mentorship, tools, and community support
You’ll plug into a powerful, private community of trainers who are building toward the same freedom-first future—with weekly calls, toolkits, and ongoing access to Steve and the full curriculum.
Whether you're starting with a side hustle, stuck in a client-heavy barn, or ready to rework your entire business model—
this is where it all comes together.
No more guessing.
No more going it alone.
No more hoping next month is different.
If you’re ready to build a business that’s profitable, principled, and actually livable…
👉 The Equine Entrepreneur Mastermind is for you.
Let’s get to work.
'EEM' isn’t another horse training program.
And it’s definitely not just another online course.
It’s a complete transformation accelerator for horse trainers who want more income, more freedom, and a business that finally works for them—not the other way around.
Here’s how we help you succeed:
Values-Driven
Framework-Supported
Success isn’t random—it’s built on structure. That's why we focus on a 4-pillar framework that’s helped dozens of trainers transform their business and their lives for good.
You’ll get step-by-step guidance, simple tools, and repeatable strategies you can count on. No guesswork needed.
Mentor-Guided
Community-Powered
You’ll join a private, powerful network of horse trainers who are rethinking the game—encouraging each other, sharing wins, asking questions, and riding toward a bigger vision together.
You don’t have to figure this out alone anymore.
Friend,
You’ve done everything you can with the tools you were given.
But what got you here… won’t get you there.
You weren’t meant to hustle harder just to stay stuck.
You were meant to lead with excellence, ride with purpose, and build a business you’re proud of.
That’s exactly what we’ll build—together—inside the Equine Entrepreneur Mastermind.
Here’s everything you get inside the Equine Entrepreneur Mastermind
Your all-in-one system for building a profitable, freedom-first horse business—
by working smarter, choosing the right model, and finally earning what you're worth.
The Equine Entrepreneur Masterclass 2.0
This foundational business training reprograms how you think about your role in the horse industry.
Instead of seeing yourself as “just a horse trainer,” you’ll step fully into the identity of an Equine Entrepreneur—and begin building a business that reflects that shift.
You’ll walk away with:
- A strategic yearly income plan
- An upgraded business model - that can actually make you profit.
- Tools to clarify your niche and offer real value
- Clear profit goals and business direction
- A mindset upgrade to finally break free from the “grind for every ride” trap
This is where you stop reacting—and start building.
In the first 6 weeks, you'll get emails guiding you through these lessons to get you started quickly.
Train To Sell Mastery
This is one of the most powerful profit centers you can add—whether you’re running a full barn or just getting started on the side.
You’ll get Steve’s complete, step-by-step system for turning horses into income—whether you’re buying your own project horses or partnering on consignment deals.
You’ll learn exactly how to:
- Find the right horses for resale (even on a tight budget)
- Train them to highlight their market value
- Use simple but powerful marketing to attract serious buyers
- Sell privately—without relying on auctions or hoping someone sees your post
This is how you go from $2k/month struggling trainer to $10k+ per horse professional.
Private Community of Equine Entrepreneurs
No one climbs out of burnout alone.
Inside our private Skool community, you’ll meet other horse trainers on the same journey:
- ready to support you,
- share insights,
- celebrate wins,
- and help you grow.
This is where partnerships are formed, consignment deals happen, and confidence gets rebuilt.
You'll never have to feel like you're building your business alone again!
Weekly Mentorship Calls with Steve
Every Thursday at 4pm ET, you’ll hop on a live group call with Steve himself.
This isn’t vague “coaching.” It’s direct mentorship where I help you:
- Troubleshoot your current horse or business situation
- Make smart, profitable decisions in real time
- Review marketing content or listings
- Stay clear, focused, and in motion—week after week
These calls are powerful—and they keep our members moving fast.
And yes, you get access to every call recording with time-stamped replays, forever.
Done-for-You Contracts, Templates & Checklists
No need to figure everything out from scratch. We’ve bundled everything you need to confidently build your business into a ready-to-go toolkit, including:
- Consignment agreements
- Buyer/seller contracts
- Profit calculators
- Marketing checklists
- Pre-sale horse prep guides
Whether you’re running your first deal or scaling your tenth, these tools save you hours and protect your profits.
To make it even easier...
When you enroll today, you'll also get the following bonuses...
1:1 Jumpstart Call with Steve
Start strong with a personal call to
- map out your goals,
- review your income plan,
- and get clear on your best next step.
This is a rare chance to get my eyes on your business from Day 1.
Quarterly Virtual Workshops
Every quarter, we host deep-dive workshops on key topics like:
- Advanced marketing for high-ticket horses
- Profit stacking with clinics and passive income
- Business planning, scaling, and burnout-proofing
- Client boundaries and burnout-proofing your business
These are designed to sharpen your edge and keep you on track for long-term success.
Website & Marketing Workshop
Need a better online presence but not sure where to start?We’ll walk you through a simple website and social media strategy that:
- Builds your brand credibility
- Attracts buyers and consignors
- Establishes you as a professional—not just another trainer posting videos
Even if you’re not “techy,” we make it easy to implement.
This Isn’t Just a Program. It’s a Path to Profit and Peace.
When you join the Equine Entrepreneur Mastermind, you’re not just getting access to resources…
You’re getting the mentorship, clarity, and model you’ve been missing.
You’ll stop guessing.
Start growing.
And finally build a business that rewards your effort—with money, margin, and momentum.
👉 You’ll ride fewer horses.
👉 Work with better clients.
👉 Earn more on every deal.
👉 And reclaim the life you got into this for in the first place.
Because the next 12 months could look wildly different than the last 12.
Let’s make them count.
The Equine Entrepreneur Mastermind (EEM) is the only mentorship and implementation program built specifically for horse trainers who are ready to stop spinning their wheels—and start building a business that actually works.
Inside the Mastermind, we’ll show you how to:
Shift from overworked trainer to Equine Entrepreneur
Learn how to take full ownership of your business, your income, and your future—so you’re no longer stuck riding for scraps while everyone else profits off your hard work.
Build the right model for your life, location, and goals
You’ll explore multiple business models—from project horses to clinics to consignment deals—and walk away with a clear plan to grow income your way. No one-size-fits-all templates. Just what works for you.
Run your business like a business
Pricing, marketing, scheduling, contracts, boundaries, cash flow—we’ll help you install the core systems that turn your skill into stability (without the overwhelm).
Add profit centers that make you money—not more work
You’ll learn how to identify and stack simple, high-value revenue streams that create extra income—without burning you out or pulling you off your path.
Get lifetime mentorship, tools, and community support
You’ll plug into a powerful, private community of trainers who are building toward the same freedom-first future—with weekly calls, toolkits, and ongoing access to Steve and the full curriculum.
Whether you're starting with a side hustle, stuck in a client-heavy barn, or ready to rework your entire business model—
this is where it all comes together.
No more guessing.
No more going it alone.
No more hoping next month is different.
If you’re ready to build a business that’s profitable, principled, and actually livable…
👉 The Equine Entrepreneur Mastermind is for you.
Let’s get to work.
You're Covered By Our '15-Day Ease of Mind' Guarantee...
We know how much this decision matters—and we want it to feel right from the start.
That’s why your purchase today is fully protected by our 15-Day Ease of Mind Guarantee.
Join now.
Dive into the Masterclass.
Meet the community.
Join the live calls.
Start building your plan.
If within the first 15 days you decide this isn’t the right fit—just send us a message.
We’ll refund your entire investment. No hassle. No hard feelings.
That’s the worst-case scenario.
The best case?
You join today…
Get crystal clear on your business model…
Start adding extra income within 90 days…
And build a training business that brings in more money, creates more freedom, and finally reflects the value you bring.
Are you willing to take one small step that could change everything?
Let’s build the business you were made for.
What other trainers had to say:
Frequently Asked Questions:
Absolutely.
You don’t need a fancy setup, a big property, or your own facility to succeed. Many of our members are boarding at someone else’s barn, renting stalls, or working part-time while they build.
The Mastermind is designed to help you build a business that works from where you are—with practical strategies you can use right now. Whether you're buying project horses, partnering on consignment deals, or offering another service, we’ll help you create a model that fits your current reality and future vision.
Nope.
You don’t need to have a model figured out—we’ll help you build one.
Inside the Mastermind, we guide you through a process to choose a business model that fits your lifestyle, location, skills, and income goals.
Whether that’s training horses to sell, teaching lessons, running clinics, offering boarding with extras, or something completely different—we’ll help you design a business that works for you.
That’s totally fine.
Selling horses is just one of many ways to add revenue. For some, it’s the main focus. For others, it’s a side stream—or not part of their plan at all.
The Mastermind helps you build a custom business model based on your strengths. We’ll show you how to make money through whatever fits your vision best—whether that’s clinics, training services, consignment deals, teaching, or other creative paths.
You won’t be forced into a mold. We help you find what’s right for you.
Not at all.
Some of our members are building side businesses. Others are restarting after burnout. A few are running full barns and need help getting profitable again.
The common thread? They’re ready to build a business that gives more than it takes.
Wherever you’re starting from, we’ll meet you there—and help you grow from it.
The Mastermind is self-paced and designed to fit into your current routine—not compete with it.
Most members attend one live mentorship call per week (about 90 minutes) and spend time implementing what they’re learning directly into their day-to-day.
The best part? You’re not adding more to your plate—you’re learning a better way to do what you're already doing.
It’s both—and more.
You get lifetime access to two core trainings (Equine Entrepreneur Masterclass + Train To Sell Mastery), weekly live mentorship, a private community, and done-for-you tools like contracts, calculators, and templates.
But more than that, it’s a complete system that helps you shift from hustling horse-by-horse… to running a real business that creates margin, profit, and peace of mind.
You get lifetime access to everything.
That includes all trainings, tools, mentorship calls, and the private community—plus any new content we add in the future.
This isn’t a quick fix. It’s a long-term solution, and we’re with you for the journey.
Yes.
Your purchase is backed by our 15-Day Ease of Mind Guarantee. You can enroll today, explore the program, join a live call, and dive into the trainings—risk free.
If it’s not for you, just let us know within 15 days and we’ll refund you in full.
Have More Questions?
As always, we're here for you... Reach out here:
You Don’t Need to Hustle Harder.
You Need a Better Business Model.
There are 8,760 hours in a year.
And if your business only makes money when you’re in the saddle…
You’ll always be capped by your energy, your body, and your burnout point.
Let’s be honest—
You didn’t get into horses to grind yourself into the ground.
But what if things could shift?
What if you brought in 2x, 5x, even 10x the income you're used to?
What if your business finally started paying you back for all the grit, heart, and long days you’ve poured in?
Just imagine…
🐎 Riding the horses you want to ride—not the ones you have to
👨👩👧👦 Having dinner with your family without feeling behind
💰 Creating income that matches your skill—on your terms
🏡 Buying your own place or expanding without the constant financial stress
🧘♂️ Taking a day off without guilt—or things falling apart
🔥 Feeling proud again—because your business finally reflects your value
The truth is, this isn’t just about horses.
It’s about building a life you don’t need a vacation from.
AND RIGHT NOW...
A smarter, more sustainable model is your next step—because this is more than just a “horse business.”
This is your calling.
This is your chance to turn the hard years into something redemptive.
To help others who are where you used to be.
To build something that reflects your values, your leadership, and your legacy.
That’s why inside the Equine Entrepreneur Mastermind, we do things differently.
We know you have a few non-negotiables:
You won’t build a business that burns you out.
You're not chasing money at the cost of your sanity.
You want a business with heart and purpose—one that gives back more than it takes.
You won’t sacrifice your life to prove a point.
You’re not trying to wear the “hardest worker in the barn” badge anymore. You're ready to be:
- The parent who’s present at dinner
- The trainer who still rides for joy
- The person who can actually step away and breathe
You won’t fake it to make it.
You’ve got standards.
You're not here to manipulate, exaggerate, or sell out.
You want to build with honesty, excellence, and alignment—and attract the kind of buyers and clients you’re proud to work with.
And The Truth Is...
You don’t need to compromise to create the business (and life) you want.
You just need a better model.
That’s exactly what the Equine Entrepreneur Mastermind gives you.
A clear, proven way to build a profitable horse business...
Without riding yourself into the ground.
Without selling your soul.
Without giving up what matters most.
Simply put — it's a smarter, more sustainable way to:
Do your life’s work... Without missing out on your actual life.
About Steve Ross:
Steve started like a lot of great trainers—skilled in the saddle, but stuck in a business that just didn’t work.
He wasn’t lazy. He wasn’t lacking talent.
He just hadn’t been shown how to turn his passion into profit without burning out.
Back then, Steve was underpaid, overworked, and nearly out of options.
But everything changed when he stopped thinking like an employee—and started building like a true Equine Entrepreneur.
Since then, he’s built multiple six- and seven-figure horse businesses, sold millions in horses online, and earned his place as one of the most trusted voices in the industry.
Today, he’s a world-class announcer, mentor, and lifelong horseman who’s known for his sharp business insight, no-fluff guidance, and deep care for the people he serves.
Some say you could drop him anywhere in the world, and he’d have a profitable horse business up and running within a year.
Inside the Equine Entrepreneur Mastermind, you don’t just learn from Steve…
You’re mentored by him.
Week after week.
Step by step.
Real strategies. Real support. Real results.